How to use PQRST template?
Here is an example of how we can apply the PQRST method. I am sharing the case of reading Walter Isaacson's Steve Jobs book and learning about Mike Markula, one of Jobs' first mentors. Markkula shared three keywords that became Apple's marketing philosophy: focus, empathy, and impute.
Focus | Focus on a few products that Apple could be excellent at, and drop the rest.
Empathy | Understand what the users need better than the users themselves.
Impute | People do judge a book by its cover. So, pay attention to every single touchpoint in the user journey (eg: Product Packaging)
Using the PQRST method, I started with a perspective shift (P) to understand this marketing approach. Next, I asked myself (Q) what lessons from Apple's philosophy could be applied to companies like Audvisor. To answer this question (R), I considered the user experience at every touchpoint with Audvisor for our users and our experts.
After reflecting on these insights, sharing them with others (S) is crucial for collaborative growth. In this case, I am sharing my thoughts with you all. Finally, taking thoughtful action (T) by revisiting and improving user experiences ensures that we don't stop at theory but put ideas into practice.
